Sales + Marketing
RFR believes the power of branding and marketing will consistently and clearly reinforce the company’s excellence as an owner, developer, operator and manager of world-class properties.
Excellent branding and marketing has the power to attract high-level corporate tenants accustomed to top-notch service and a professional, hands-on management style.
RFR’s in-house marketing experts conceptualize and execute all marketing strategies, from highly customized branding and creating collateral materials to executing advertising and public relations campaigns that effectively promote leasing opportunities at RFR’s office, retail, hotel and residential properties. In addition, the company consistently maintains excellent relationships with the brokerage community through planning and promoting small broker parties and gatherings at larger real estate industry events, along with conducting more personalized, individual, one-on-one broker meetings.
With hundreds of transactions valued at more than $7 billion to its credit, RFR enters its third decade consistently maintaining high occupancy levels, a reputation as a quality, service-oriented landlord and a favorite among brokers and tenants. Such disciplined consistency will ensure the RFR brand is clearly communicated and understood, and will create valuable and distinctive brand equity over time.