Gramercy Park Hotel

RFR, in partnership with hotelier Ian Schrager, reimagined the Gramercy Park Hotel as a defining downtown luxury destination through a comprehensive redevelopment completed in 2006. Led by artist Julian Schnabel, the project transformed the historic property into a richly layered, art-driven environment—blurring the line between hospitality and cultural institution.

The repositioning stands as a landmark example of RFR’s ability to elevate legacy assets into immersive, design-forward destinations that shape the cultural fabric of New York City.

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980 Madison Avenue